The artificial intelligence narrative is expanding well beyond its original tech-sector boundaries, according to two newly released datasets. A Pew Research Center study found that more than one-third of webpages published after ChatGPT’s November 2022 launch show significant signs of AI authorship. Meanwhile, second-quarter earnings reports indicate that companies in industrials, energy, healthcare, and financials are increasingly citing AI as a driver of tangible operating gains.
Pew's analysis drew from the Common Crawl archive, evaluating nearly half a million English-language pages. In a July 2026 snapshot, about 10% of all sampled pages carried "significant signs of AI authorship." After filtering out older pre-AI pages, that share rose to 35%. Open Pangram’s detection technology identified linguistic patterns such as em dashes, Oxford commas, and the phrase "it’s not X, it’s Y." The study also highlighted domain disparities: .com domains showed AI authorship at nearly ten times the rate of .edu and .gov domains, which each registered about 1%, while .org pages came in at 4.6%.
On the corporate side, Goldman Sachs found that the number of S&P 500 companies mentioning "AI" on earnings calls hit a record high in Q2, with the fastest growth coming from non-tech sectors. Industrial firms like Caterpillar and Honeywell cited supply-chain and manufacturing efficiencies; ExxonMobil and Chevron pointed to AI-optimized drilling and maintenance; and UPS and FedEx linked AI route optimization to improved margin guidance. At the same time, analysts caution that rising capital expenditure without clear near-term payoffs remains a risk, especially as EU and U.S. regulators increase scrutiny.
For the crypto market, these developments are broadly neutral: they signal a growing AI-driven data and trust challenge but do not directly involve any specific digital asset.
