Ripple has agreed to a multi-year marketing partnership with the University of Florida, placing the XRP logo on the field at Ben Hill Griffin Stadium, known as the Swamp, starting this football season. Florida Athletics confirmed that the branding will also appear across digital properties and event signage in Gainesville.
The agreement includes a commitment from Ripple to fund financial and technology education for Florida student-athletes and the wider campus community, covering traditional finance and digital assets. Financial terms were not disclosed.
"Florida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs," University of Florida Director of Athletics Scott Stricklin said in a statement. "Ripple has established itself as an innovative leader in financial technology, and we're excited to welcome XRP to Gator Nation."
The Florida deal follows Ripple's earlier multi-year agreement to put the XRP logo on University of Kansas Jayhawks basketball jerseys, expanding the company's presence in major college athletics.
XRP was trading around $1.41 at the time of the announcement, up about 34.9% over 30 days but still down roughly 49.8% over the past year. Demand for spot XRP exchange-traded funds has cooled, with flows essentially flat on Sept. 4 and cumulative net inflows around $1.6 billion. The sponsorship arrives as Ripple continues to build out its payments, custody, and treasury business and recently introduced its RLUSD stablecoin.
