XRP’s institutional appeal is strengthening after U.S. spot XRP ETF net assets climbed 80% during the third quarter to a record $1.77 billion on September 25. Bitwise Chief Investment Officer Matt Hougan described XRP as “one of the Mount Rushmore assets in crypto” and explained why financial advisors are increasingly comfortable holding the token.
Hougan said the first reason is longevity. Many advisors question whether crypto assets will persist, but XRP’s long operating history and survival through multiple market cycles give them confidence. The second reason is practical: XRP fits into real-world payment, cross-currency and liquidity applications that advisors already understand. He also noted that advisors pay attention to developments such as Ripple obtaining a bank charter. XRPL community figure Hussein Zangana, known as Vet, said the network is “real” and has withstood intense scrutiny.
ETF flows remain elevated. XRP ETFs recorded about $76 million in inflows last week, extending a run to 11 straight weeks of positive flows. Cumulative net inflows reached about $1.79 billion after Canary Capital’s XRPC added $3.96 million on Monday. Bitwise’s fund leads with $677 million in cumulative inflows, followed by Franklin Templeton at $501 million, while 21Shares has seen $21.15 million in outflows. Total net assets stood at $1.68 billion, slightly below Friday’s record level. Bitwise filed an updated prospectus on September 28 for its XRP fund, which charges a 0.34% annual fee and holds coins with Coinbase Custody.
XRP was trading near $1.51, up about 2% in 24 hours and nearly 8% over the past month, with a market capitalization near $95 billion. The token faces immediate resistance between $1.60 and $1.62, while the Bollinger Band midpoint near $1.43 remains the closest technical support. The Relative Strength Index sits near 57.50, indicating positive but cooling momentum. A sustained break above $1.62 could reopen the recent $1.65–$1.66 high and put $1.80 back into focus, while losing $1.43 would weaken the current mild bullish structure.
