Blur, once the largest NFT marketplace on the Ethereum network, has confirmed that it will shut down its official web interface on November 12, 2026. The project also said that Blend, its NFT-backed lending protocol, will stop matching new loans. The shutdown does not delete the protocol's smart contracts, which will continue operating on-chain, and the BLUR token will keep its governance role over the fee mechanism. However, the announcement triggered a sharp sell-off, with BLUR dropping roughly 35% in 14 hours to about $0.012 and a market capitalization near $35.8 million.
In response, three major South Korean exchanges—Upbit, Bithumb, and Coinone—added BLUR to their delisting watchlists, citing investor protection. According to statements from the exchanges, BLUR was reviewed under best-practice guidelines for virtual asset trading support. The reviews identified shortcomings in the project's commercial viability and operational sustainability, which could pose a risk of user harm. The exchanges did not announce a delisting date or a final decision on ending trading support, but the simultaneous action has increased uncertainty for BLUR in South Korea.
During the NFT boom, Blur competed with OpenSea and at one point captured about 70% of Ethereum NFT activity by offering fee-free transactions. The current price remains far below the roughly $5 level reached in early 2023. Blur also said it will provide a separate interface tool to help users withdraw assets from Blend after the shutdown, although the tool's exact release date has not been announced.
