Méliuz Embraces Bitcoin: A Bold Financial Move
Mar 6, 2025, 9:45 p.m.
4 sources
Brazilian fintech Méliuz has begun allocating a portion of its cash reserves into Bitcoin after board approval. The strategy allows up to 10% of its cash to be invested, and the company has already purchased 45.72 BTC for approximately $4.1 million. This move aims to secure long-term returns and explore further integration of Bitcoin as a central asset in its financial framework. With over 30 million registered users, Méliuz is positioning itself to potentially lead in cryptocurrency adoption within Brazil's fintech landscape.
Méliuz's investment in Bitcoin signifies growing institutional interest, which may drive up demand and, consequently, the price of BTC.
Sources
Brazilian Fintech Méliuz to Allocate 10% of Cash Reserves to Bitcoin
CoinDesk
06.03.2025 12:37
Méliuz becomes first publicly-traded Brazilian company to invest in Bitcoin, allocates 10% of cash reserves
cryptoslate.com
06.03.2025 21:42
Bitcoin Goes Corporate: Major Brazilian Firm Adopts BTC Strategy
Bitcoinist.com
07.03.2025 09:00
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