KuCoin, a prominent cryptocurrency exchange, has announced a strategic partnership between its native payment service, KuCoin Pay, and 'We Love This Game' (WLTG), an AI-driven digital twin platform developed by former football star Patrice Evra. This collaboration aims to seamlessly integrate KuCoin Pay into the WLTG ecosystem, empowering users to make crypto payments for digital experiences and community initiatives on the platform.
WLTG features “AI Patman,” an engaging AI version of Evra, offering personalized videos, manga storytelling, and soccer predictions. The integration not only enhances user engagement but also aligns with the Pay It Forward initiative, which seeks to foster acts of kindness and community-driven actions using Web3 and blockchain technologies.
Both organizations see this partnership as a bridge between cutting-edge technology and human connection, leveraging the credibility of KuCoin and the celebrity status of Evra to encourage crypto adoption in the sports and fan engagement sectors. The move positions KuCoin Pay as a leading payment solution for the new Web3 generation, offering secure and real-time contributions within the WLTG platform.