Meta, the parent company of Facebook, is reportedly exploring stablecoin integration for payout systems, marking a significant step in its renewed interest in the cryptocurrency sector after a three-year pause. According to sources cited by Fortune, Meta has held discussions with several crypto infrastructure firms regarding support for prominent stablecoins such as Tether's USDt (USDT), Circle's USD Coin (USDC), as well as others, though no final decisions have been made. One key hire, Ginger Baker, now vice president of product with crypto experience, is expected to help drive this initiative.
This move comes as the stablecoin market capitalization surpasses $230 billion, boosted by increasing institutional investment and growing interest among traditional payment processors like Visa and Stripe—both of which announced recent stablecoin ventures. Additionally, World Liberty Financial's USD1, which launched earlier this year, has quickly climbed to become the seventh-largest stablecoin by market cap.
Despite this surge in adoption and institutional support, progress on comprehensive U.S. stablecoin regulation remains stalled, as recent legislative attempts—including the GENIUS Stablecoin bill—failed to advance in the Senate. Nonetheless, stablecoins are viewed as strategically important for extending U.S. dollar dominance and are drawing attention from influential companies and policymakers alike.