According to Gemini's 2025 Global State of Crypto Report, nearly one in four people worldwide now own cryptocurrency, marking an increase from 21% in 2024 to 24% in 2025. The study surveyed over 7,000 consumers across six key markets: the US, UK, France, Italy, Singapore, and Australia.
Singapore leads the global adoption rate at 28%, while the UK recorded the most significant growth year-over-year, rising from 18% to 24%. Furthermore, Singapore showed a low rate of crypto selling — only 9% of owners sold crypto in the past six months, indicating a strong perception of crypto as a store of value.
The report highlights the role of memecoins as key entry points for new investors. In the US, 31% of those who own both memecoins and traditional cryptocurrencies began their investment journey with memecoins. Similar patterns appear in Australia (30%), the UK (28%), Singapore (23%), Italy (22%), and France (19%). Globally, 94% of memecoin holders also possess other crypto assets, suggesting memecoins act as an 'on-ramp' into the broader crypto ecosystem. France leads in memecoin adoption, with 67% of crypto investors owning memecoins.
The report also notes that recent pro-crypto policies under the Trump administration, including the creation of a Strategic Bitcoin Reserve and improved SEC leadership, have increased confidence in cryptocurrency. In the US, 23% of non-owners indicated that the Strategic Bitcoin Reserve boosted their trust in crypto's value; similar sentiments were reported in the UK (21%) and Singapore (19%).
Other findings include a rise in crypto ETF ownership in the US, now at 39% of crypto investors, and strong crypto ownership among younger demographics, with half of Millennials and Gen Z globally having current or past crypto investments.
Gemini COO Marshall Beard remarked that the US’s pro-crypto stance positions the industry for significant growth domestically and worldwide.
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