Interactive Strength Inc. (Nasdaq: TRNR), known for its CLMBR and FORME fitness brands, has announced a new $500 million crypto asset strategy focused exclusively on acquiring Fetch.ai's FET tokens. This initiative includes an initial $55 million investment from ATW Partners and DWF Labs, marking TRNR's entry into the AI-linked crypto asset space.
The company aims to build the largest publicly listed crypto treasury dedicated to a single AI-related token, FET. Beyond investment, TRNR is partnering with Fetch.ai in a technology collaboration to embed Fetch.ai's decentralized AI agents into TRNR's digital fitness platform, enabling personalized and autonomous coaching services.
Fetch.ai's CEO highlighted the platform's autonomous AI agents capable of monetizable interactions across sectors like health, energy, logistics, and finance, with a unique agent-based ecosystem designed for real-time collaboration and transactions.
TRNR plans to leverage BitGo for secure trading and custody of FET tokens and is concurrently progressing with two pending acquisitions: Sportstech and Wattbike. The company views this strategy as a way to enhance financial flexibility, support AI and digital fitness ambitions, and increase shareholder exposure to next-generation growth assets.
With FET ranking among the top 50 cryptocurrencies and top 5 AI-focused tokens by market capitalization, this move signals substantial institutional confidence in AI-driven crypto assets.