DDC Enterprise Limited (DDC) has expanded its Bitcoin treasury with the purchase of an additional 38 BTC, bringing its total Bitcoin holdings to 138 BTC. This purchase raised the company's average Bitcoin cost to $78,582 per BTC and increased its Bitcoin yield by 22% compared to the prior acquisition in late May. Despite this aggressive accumulation, DDC's stock experienced a sharp decline, falling between 10.5% and 13.15% in recent trading sessions, closing around $8.86.
DDC views Bitcoin as a core reserve asset integrated alongside its primary business operations, which include Asian food brands such as DayDayCook, Nona Lim, and Yai’s Thai. The company pursues a hybrid strategy, blending consumer goods and digital asset exposure as a long-term financial hedge. CEO Norma Chu emphasized the company’s commitment to scaling its cryptocurrency footprint and increasing shareholder exposure to digital scarcity, quantified as 0.029679 BTC per 1,000 shares.
DDC uses BitGo as its official Bitcoin custodian to ensure institutional-grade custody and security, supporting its growing digital asset strategy targeted at institutional investors. The drop in stock price likely reflects short-term market volatility, risk adjustments, and cautious investor sentiment toward crypto-linked equities rather than underlying strategic weaknesses.
As DDC continues to integrate Bitcoin into its capital structure and corporate strategy, it sets a benchmark for other companies looking to adopt hybrid models involving digital and traditional assets. The move indicates confidence in Bitcoin's long-term potential amid ongoing regulatory and market uncertainties.