Mullen Automotive, a Nasdaq-listed electric vehicle manufacturer, has officially launched crypto payments for its Mullen and Bollinger commercial electric vehicles. Among the accepted cryptocurrencies are Bitcoin (BTC), the leading digital currency, and the politically-themed TRUMP meme coin, making the company one of the few automakers to integrate both mainstream and meme coins as payment options.
The move aims to expand Mullen’s customer base by appealing to crypto holders worldwide and streamlining transaction processes. Benefits cited include lower transaction fees compared to traditional banking, faster settlements via blockchain technology, and enhanced brand positioning as an innovative, technology-forward company in the evolving EV market.
Mullen’s inclusion of the TRUMP meme coin also targets a niche audience, generating publicity and increasing brand visibility despite potential volatility risks. The company has announced plans to potentially add other popular meme coins and stablecoins, showing a flexible strategy toward digital payment adoption.
This integration reflects a broader trend in high-value goods commerce, where digital assets are increasingly accepted. Mullen’s CEO, David Michery, emphasized that cryptocurrency acceptance makes their products more accessible to both individual and commercial buyers. Models available for crypto purchase include the Mullen ONE cargo van, Mullen THREE cab chassis truck, and Bollinger B4 chassis cab.
While challenges such as regulatory compliance, price volatility, and technical infrastructure remain, Mullen’s pioneering adoption could influence other automakers to accept cryptocurrencies, accelerating mainstream crypto integration in vehicle sales. The strategic move highlights the growing convergence of automotive technology and decentralized finance.