Nexo, a leading digital assets wealth management platform, has entered into a groundbreaking three-year partnership with the DP World Tour, becoming the tour's Official Digital Asset and Wealth Partner through 2027. This marks the first-ever sponsorship agreement between a cryptocurrency wealth platform and a major professional golf tour.
The collaboration includes title sponsorship of the newly renamed Nexo Championship, scheduled for August 7-10, 2025, at Trump International Golf Links in Aberdeenshire, Scotland. Additionally, Nexo will serve as Official Partner for six premier tournaments in 2025: Genesis Scottish Open (featuring Rory McIlroy and Scottie Scheffler), Betfred British Masters, BMW PGA Championship, Abu Dhabi Championship, and the season-ending DP World Tour Championship in Dubai.
Nexo Co-founder Antoni Trenchev emphasized the strategic alignment: "Wealth and golf are built the same way: with preparation, control, and vision. Both organizations share a commitment to precision, discipline, and performance." DP World Tour Executive Max Hamilton highlighted the audience synergy: "Our global, affluent, and financially savvy audience makes this partnership a powerful platform for engagement."
The deal includes premium hospitality experiences for high-net-worth clients and strategic branding across tournaments. This move aligns with Nexo's planned reentry into the U.S. market following a 2023 $45 million regulatory settlement. The partnership reflects a broader trend of crypto-sports sponsorships, following deals like Polkadot's partnership with Inter Miami and Crypto.com's arena naming rights.
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