TRON founder Justin Sun announced on July 9, 2025, a pledge to purchase $100 million worth of TRUMP memecoin, declaring "Together, TRUMP and TRON are the future of Crypto" in a social media statement. This commitment follows Sun's established position as TRUMP's largest holder, with previous holdings of 1.4 million tokens (worth $19 million earlier, now valued at $12.6 million) acquired ahead of a VIP dinner with former U.S. President Donald Trump.
The TRUMP token, recently launched on the TRON blockchain on July 7, trades below $9—a 90% drop from its January all-time high of $75.35 and near yearly lows. Sun's deep ties to Trump-linked ventures include a $75 million investment in World Liberty Financial (WLFI), where he serves as an advisor and TRON acts as a reserve asset ($9.63 million held in January). Market observers note moderate price increases post-announcement but highlight ongoing regulatory uncertainties, referencing the SEC's past scrutiny of Sun's dealings.