YZi Labs, formerly Binance Labs, has partnered with digital asset investment firm 10X Capital to launch the BNB Treasury Company, a new entity exclusively focused on BNB. Announced on July 9, the initiative aims to secure a public listing on a major U.S. stock exchange, providing regulated access to BNB – the fourth-largest cryptocurrency by market cap – and the broader BNB Chain ecosystem for American investors.
The treasury company will be led by high-profile executives including David Namdar (Galaxy Digital co-founder), Russell Read (former CIO of CalPERS and Deutsche Asset Management), and Saad Naja (ex-Kraken director). 10X Capital, which previously facilitated Nakamoto's Nasdaq listing (NAKA), will serve as asset manager alongside Cohen & Company Capital Markets and Clear Street LLC to raise funds for initial BNB acquisitions. A $100 million financing round is expected to close in coming weeks through an existing public vehicle.
Ella Zhang, head of YZi Labs, stated: "We aim to combine BNB Chain's strengths with 10X Capital's institutional expertise." Hans Thomas, CEO of 10X Capital, emphasized the strategic gap: "U.S. investors have limited exposure to BNB despite its ecosystem powering hundreds of millions of users." The model mirrors MicroStrategy's Bitcoin accumulation strategy, targeting enhanced institutional adoption.
The launch coincides with growing corporate treasury interest in BNB, including Build & Build Corporation's $100 million fundraising effort and Nano Labs' existing $50 million commitment (targeting $1 billion). The company pledges transparent asset reporting and active BNB Chain community engagement, potentially bridging U.S. capital markets with one of crypto's most active networks.