World Liberty Financial (WLF), an entity connected to former President Donald Trump, purchased 3,473 Ethereum (ETH) worth $13 million between July 22-23, 2025. The transaction occurred at approximately $3,743 per ETH and was executed by swapping USDC stablecoins. This acquisition increases WLF's total ETH holdings to 73,616 ETH, signaling continued institutional accumulation.
The move aligns with a broader surge in institutional Ethereum demand, evidenced by $533.9 million inflows into spot ETH ETFs. Analysts note parallels with Tesla and MicroStrategy's Bitcoin accumulation strategies, suggesting potential for similar price momentum. Post-purchase, ETH saw a 2% price increase despite overall market flatness.
WLF's transaction also contributed to on-chain liquidity, boosting Total Value Locked (TVL) on DeFi platforms like Aave. Market observers highlight the strategic timing amid speculation about WLF's upcoming WLFI token launch. "The Trump family's indirect involvement adds intrigue to WLF's strategies," analysts remarked, noting unrealized gains from prior ETH positions.