South Korea's largest cryptocurrency exchange Upbit announced the listing of Story Protocol's native token IP on August 8, 2025. Trading commenced at 13:00 KST with KRW, BTC, and USDT pairs following deposit availability via the IP-Story network within 90 minutes of the announcement.
Upbit implemented temporary trading safeguards including a 5-minute buy order freeze, 10% sell order price floor, and exclusive limit orders for the first two hours. The listing triggered immediate market activity, with IP's price surging 16.13% to $7.20 before stabilizing at $6.80 (10.58% above pre-announcement levels).
24-hour trading volume skyrocketed 346.7% to $169 million, making IP CoinGecko's second-highest daily gainer with a 15.9% price increase. The token has gained 127.9% over the past month, significantly outperforming the broader crypto market's 15.9% growth. This momentum follows Grayscale's July 31 launch of the Story Trust, providing regulated exposure to IP and highlighting Story Protocol's potential in the $80 trillion intellectual property market.
The Layer-1 blockchain enables tokenization of digital content while storing copyright data on-chain for decentralized IP management. IP tokens serve as the network's native currency for gas fees, staking, and ecosystem transactions.
