Gumi Inc., a prominent Japanese gaming company, has announced a significant strategic shift into blockchain finance with the launch of a $17 million (¥2.5 billion) XRP treasury program. The company revealed its plan to purchase XRP from September 2025 to February 2026, as confirmed in its corporate board meeting outcomes.
This move marks Gumi's expansion beyond its previous Bitcoin acquisitions and represents a dedicated effort to integrate XRP into its corporate reserves. CEO Hironao Kunimitsu stated, "Our commitment to integrating XRP into our treasury reflects our belief in its utility for international remittances and as a strategic asset for the future." The strategy aims to leverage XRP's capabilities in liquidity provision and cross-border transactions.
The allocation is expected to influence market dynamics by increasing institutional adoption narratives and potentially driving value appreciation for XRP. Industry observers note that this mirrors historical treasury strategies like MicroStrategy's Bitcoin acquisitions, which have previously impacted asset appreciation patterns. Paul Barron, Host of the Paul Barron Show, commented on XRP's potential, saying "I believe that XRP will be one of those tokens that will be in an ETF... I think XRP is going to get the most traction."
Financial implications include potential increased liquidity flows into XRP-based DeFi protocols and enhanced corporate adoption narratives. The move follows XRP's commodity classification in the U.S., which has bolstered institutional comfort with the asset.