MicroStrategy's Bitcoin-centric investment strategy has generated 91% annualized returns, significantly outperforming major technology stocks including Nvidia (72%) and Tesla (32%), according to executive chairman Michael Saylor. The company recently added 1,955 BTC to its holdings, reinforcing its position as the leading corporate Bitcoin adopter.
Corporate Bitcoin adoption continues to accelerate globally, with the top 100 public companies collectively holding over 1 million BTC valued at approximately $117 billion as of September 13, 2025. This trend reflects Bitcoin's growing acceptance as a strategic reserve asset rather than merely a speculative investment.
Industry experts including Fundstrat's Thomas Lee have noted that Bitcoin and Ethereum are outperforming other popular sectors such as artificial intelligence and cybersecurity. Lee described MicroStrategy's approach as a "granny shot ETF" that provides traditional investors with straightforward Bitcoin exposure.
Saylor, who initiated MicroStrategy's Bitcoin Standard strategy in August 2020, emphasized that "Bitcoin is more interesting than the Magnificent 7," referring to the group of top tech stocks that includes Apple, Nvidia, Tesla, and Meta. The company's performance has remained strong despite not being included in the S&P 500 index, further demonstrating Bitcoin's value as a standalone asset.
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