Kaia and LINE NEXT announced the launch of Project Unify, a stablecoin super-app designed to unify Asia's fragmented financial markets through integration with LINE Messenger. The announcement was made on September 22, 2025, during Korea Blockchain Week in Seoul.
The platform will function as both a standalone service and a Mini Dapp within LINE Messenger, providing access to payments, remittances, DeFi services, on/off ramps, and over 100 decentralized applications. It will support stablecoins pegged to eight Asian currencies at launch: USD, JPY, KRW, THB, IDR, PHP, MYR, and SGD.
LINE Messenger's 194 million monthly active users across Japan, Taiwan, Thailand, and Indonesia provide the distribution scale for the platform. Users will be able to make peer-to-peer transfers through LINE messages in under a minute, earn real-time yield through "Easy Saver" rewards, and use a Unify Visa card offering up to 5% payback.
The project emphasizes regulatory compliance, with Kaia having recently filed KRW stablecoin trademark filings indicating plans for a won-pegged asset. A dedicated Unify SDK will allow developers and issuers to expand reach while adhering to local regulations.
Kaia Chairman Dr. Sam Seo stated: "Project Unify is Kaia's strategic project to seize the opportunity in dominating the Asian stablecoin market... Asia's payment infrastructure remains highly fragmented, and Kaia is uniquely positioned to consolidate it."
The service will enter beta later in 2025, building on previous testing that drew over 130 million registered users through LINE's Mini Dapps launched in January 2025.
