World Liberty Financial (WLFI) has announced the launch of its proprietary debit card and retail application, set to enhance crypto payment utility. The debit card will integrate with Apple Pay, allowing users to seamlessly link their WLFI and USD1 stablecoin wallets for crypto-to-fiat transactions. Co-founder Zak Folkman confirmed the details during a discussion at Korea Blockchain Week 2025, emphasizing the project's goal to blend peer-to-peer payment features akin to Venmo with trading capabilities similar to Robinhood.
In a significant partnership, WLFI has teamed up with South Korean exchange Bithumb, involving Eric Trump as co-founder and Bithumb CEO Lee Jae-won. This collaboration focuses on promoting the USD1 stablecoin, which boasts a $3 billion market cap, and aims to intensify competition in the stablecoin space. The app's design prioritizes cross-chain operability without a proprietary blockchain, aligning with strategies used by established players like USDC and Tether.
Despite these advancements, the WLFI token has experienced volatility, recently trading at $0.20, reflecting a 12.28% drop in 24 hours and a 9.23% decline over the past week. Folkman attributed this to market sell-offs but highlighted long-term objectives, including sustainable product development. The community recently voted on a proposal to use 100% of liquidity fees for token buybacks and burns, which could bolster the token's value over time.
Scrutiny remains over the Trump family's equity in the venture, raising questions about potential conflicts of interest, though official statements stress compliance with regulatory standards. Folkman noted that WLFI is exploring further collaborations with gaming firms and payment providers to drive mainstream adoption.
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