Thumzup Media (NASDAQ: TZUP), a Los Angeles-based advertising and content rewards platform, announced on October 15, 2025, that it is actively exploring the integration of Dogecoin (DOGE) as an alternative payout mechanism for users of its Thumzup app. The platform currently enables users to earn cash rewards for sharing authentic social posts about partner brands, but the move to Dogecoin aims to power faster, cheaper global payments by bypassing traditional banking rails.
This integration could significantly reduce transaction fees and enable instant micro-payments across borders, enhancing scalability and supporting international expansion while aligning with the growing trend of Web3-based creator monetization. In a statement, CEO Robert Steele emphasized, "Exploring Dogecoin integration is an important next step in our journey to create a scalable, low-friction rewards engine." He added that successful implementation could improve unit economics and expand appeal among crypto-friendly creators who prefer decentralized payment methods.
Thumzup's exploration is part of a broader movement in the adtech and social platform industry toward cryptocurrency-based rewards systems. If fully implemented, Dogecoin would serve as an alternative to fiat payouts, giving users direct control over their earnings in a digital wallet. Background details reveal that Thumzup first connected to Dogecoin in July when it considered expanding its Bitcoin treasury into assets like DOGE, Solana (SOL), and XRP. The Trump family-backed firm later raised $50 million for its digital asset treasury and agreed to acquire Dogecoin mining firm Dogehash in an all-stock deal, preceded by a $2.5 million loan to accelerate Dogehash's mining capabilities.
Financially, shares of Thumzup (TZUP) fell over 5% on the announcement day, trading at $5.00, though the stock has gained around 46% year-to-date. Dogecoin's price was down approximately 3% in the last 24 hours, trading at $0.197, and has lost about 24% of its value over the past week.
BTC
ETH
SOL
BNB
BBRL
CNGN
MEXAS
EURI