Eric Trump, son of former U.S. President Donald Trump and co-founder of World Liberty Financial, announced in an interview with CoinDesk TV on October 15, 2025, that he is working on tokenizing a real estate building currently under development. The project will utilize blockchain technology to enable fractional ownership of Trump properties, allowing investors to purchase shares for as little as $1,000, bypassing traditional bank financing like Deutsche Bank.
Investors who buy shares will receive ownership stakes and could gain perks such as hotel benefits or exclusive access tied to the properties. Trump described the initiative as targeting his family's global supporter base, aiming to democratize access to high-profile real estate that typically requires institutional funding. However, no specific timeline or location for the property was disclosed.
World Liberty Financial's USD1 stablecoin will be integrated into the system, and the platform plans to launch a debit card and retail application soon to support everyday payments and manage tokenized investments. Co-founder Zach Witkoff previously discussed bringing the Trump real estate portfolio onto blockchain at the Token2049 event in Singapore in early October, highlighting the growing trend in real-world asset (RWA) tokenization.
Tokenization converts physical assets into digital tokens on blockchain networks, increasing liquidity and broadening investment access. This move positions World Liberty Financial at the forefront of RWA adoption, bridging traditional finance with decentralized ecosystems.