Bybit, the world's second-largest cryptocurrency exchange by trading volume, has announced the strategic rebrand of Bybit Web3 to Bybit Alpha, reflecting its vision for innovation in the on-chain landscape. This transformation aims to deliver a one-click smart gateway that combines the power of DeFi with the simplicity and security of Bybit's platform.
Key features of Bybit Alpha include the Alpha Radar for early access to emerging projects, rigorous token selection to ensure high-quality assets, simplified trading and unified asset management, and an intuitive interface integrated natively into the Bybit app and web. Users can directly access the Solana on-chain ecosystem without separate wallet setup, gas token management, or complexity, leveraging the Unified Trading Account (UTA) to navigate between centralized and decentralized opportunities.
Recent successes underscore the platform's impact: TUNA marked the first coordinated listing on Bybit Spot and Bybit Alpha, driving a 650% increase in Alpha traffic and capturing 56% market share on launch day. Similarly, the WLFI token benefited from a first-in-market Web3 listing, giving traders a 30-minute advantage ahead of its spot listings.
Emily Bao, Head of Spot at Bybit, commented, "We're seeing a clear demographic shift—more investors want access to on-chain opportunities but are held back by technical complexity and time constraints. Bybit Alpha provides a solution by combining curated alpha opportunities with institutional-grade infrastructure and the intuitive experience our users expect."
Looking forward, Bybit Alpha plans to introduce Concentrated Liquidity Market Maker (CLMM) functionality within the UTA by the end of 2025, enabling users to stake assets and earn liquidity yields without external wallets. A limited-time referral program with airdrop bonuses is also set to launch soon.
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