Global Crypto Adoption Surges with South Asia Leading Growth and Stablecoins Driving Volume

According to the 2025 Crypto Adoption and Stablecoin Usage Report by TRM Labs, global cryptocurrency adoption experienced a significant surge in 2025, with South Asia emerging as the fastest-growing region. India and Pakistan recorded an 80% increase in adoption between January and July 2025 compared to the same period in 2024, reaching approximately $300 billion in transaction volume. India maintained its top position for the third consecutive year in adoption rankings, followed by the U.S., Pakistan, the Philippines, and Brazil.

In the United States, the crypto market exceeded $1 trillion in volume, a 50% rise in the first seven months of 2025, largely driven by regulatory clarity from measures like the GENIUS Act and the White House’s 180-Day Digital Assets Report. These developments have boosted institutional confidence and participation.

Stablecoins played a pivotal role in this growth, accounting for about 30% of all crypto transactions. By August 2025, stablecoin transaction volumes hit a record $4 trillion, up 83% year-over-year, with Tether (USDT) and Circle (USDC) dominating the market and representing roughly 93% of total stablecoin capitalization.

Retail adoption also saw a dramatic increase, with the number of smaller, individual transactions climbing 125% between January and September 2025 compared to the same period in 2024. This reflects crypto's growing utility for payments, remittances, and value preservation during economic instability. The report highlighted that regulatory clarity in some jurisdictions, such as the U.S. and Pakistan—where the government established the Pakistan Crypto Council—accelerated adoption, while in others like Bangladesh and North African countries, adoption expanded despite formal restrictions or bans, indicating that grassroots demand can outweigh regulatory barriers.

Additionally, wealthy Asian family offices are increasing their crypto exposure, with one firm raising over $100 million for crypto investments, underscoring the asset class's integration into diversified portfolios. UBS noted that some overseas Chinese family offices plan to allocate around 5% of their holdings to crypto, further signaling mainstream acceptance.