On October 22, 2025, Robinhood officially listed BNB, the native token of Binance's blockchain ecosystem, making it available for trading to U.S. users. This move marks a milestone for BNB, which now joins other leading digital assets like Bitcoin, Ethereum, and Solana on the platform, significantly boosting retail accessibility across North America.
BNB, which powers transaction fees, staking, and DeFi services on the BNB Chain, is the fourth-largest cryptocurrency by market capitalization at approximately $150.7 billion. Following the listing, BNB's price was trading around $1,080, showing a 0.9% daily increase but still down 8.1% over the past week, according to CoinMarketCap data. The 24-hour trading volume surged to $4.18 billion, up 9.35%, reflecting renewed trader activity after weeks of subdued performance.
Analysts note that Robinhood's integration could stabilize short-term sentiment and provide additional liquidity support, especially as BNB consolidates near current levels. This listing underscores growing confidence in Binance's blockchain infrastructure despite earlier regulatory challenges for centralized exchanges. Additionally, Coinbase, Binance's rival, has added BNB to its listing roadmap, further highlighting the token's expanding reach in Western markets.
Robinhood's decision is part of a broader strategy to diversify its crypto lineup amid rising demand for DeFi and utility tokens, blurring the lines between traditional finance and decentralized markets.
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