Bitget, the world's largest Universal Exchange (UEX), is making significant strides in both consumer engagement and institutional collaboration through two major announcements. First, Bitget returns as the official partner of UNTOLD Dubai, a music festival taking place from November 6–9, 2025 at Dubai Parks & Resorts. Under the theme "Feel the ₿eat," this partnership blends music, technology, and culture, featuring a 10-meter LED tower designed by acclaimed visual artist Julius Horsthuis. The tower, set on a 16m × 16m black mirrored floor, includes seven custom VJ loops representing Bitget's seven-year evolution, with day and night modes. Guests can interact with a pressure-sensitive tile to "Awaken the Tower," triggering visual transformations paired with an original soundtrack by composer Chris Kuijten.
Additionally, Bitget has partnered with Pernod Ricard and Absolut to distribute limited-edition co-branded LED cups across festival stages. The activation includes a $60,000 prize pool for 4,000 winners through Pulsar Money, an exclusive Vault Challenge for attendees, and interactive challenges with digital rewards. Vugar Usi Zade, Chief Operating Officer at Bitget, stated, "This collaboration is a celebration of movement that started at UNTOLD X in Romania... Together, we're creating experiences that merge culture with technology." Each day of the festival, Bitget will unveil special mainstage moment videos highlighting its journey.
In a separate development, Bitget announced a partnership with Fasanara Capital, a London-based fintech investment firm, to explore new frontiers in digital asset liquidity and tokenization. This collaboration aims to enhance liquidity provision, develop data-driven investment products, and integrate real-world assets within digital markets. Gracy Chen, CEO of Bitget, emphasized, "This partnership reflects the growing convergence between traditional asset management and blockchain infrastructure." Alessandro Balata, Portfolio Manager at Fasanara Digital, added, "Partnering with Bitget allows us to combine institutional-grade investment strategies with a high-performance exchange ecosystem." This move aligns with Bitget's UEX framework, following recent upgrades like Bitget Onchain, which brings millions of tokens under one account, strengthening its position as a hub for institutional liquidity.
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