Walmart to Integrate Ethereum Payments in OnePay App by 2025

yesterday / 19:11

Walmart has announced plans to integrate Ethereum payments through its fintech subsidiary OnePay's app, with services expected to launch by the end of 2025. This initiative is supported by a strategic partnership with Zerohash, which will provide the necessary crypto infrastructure for the integration.

Edward Woodford, CEO of Zerohash, emphasized the confidence in crypto infrastructure, stating, "Zerohash recently raised $104 million from institutional investors, showcasing confidence in crypto infrastructure." The integration will enable users to purchase, hold, and transact in cryptocurrencies, initially supporting Ethereum and Bitcoin, with a gradual rollout anticipated across select U.S. states.

This move is poised to enhance mainstream cryptocurrency adoption, potentially increasing retail-driven activities and liquidity for Ethereum and Bitcoin. Historical data from similar integrations, such as PayPal's crypto launch, suggests potential for short-term price growth and enhanced asset exposure in the market.

ETH Ethereum $3600.91 +3.67%
Walmart's integration of Ethereum payments via OnePay represents a major bullish fundamental catalyst. The partnership with Zerohash, backed by $104M institutional funding, signals strong infrastructure confidence. This mainstream retail adoption driver should boost ETH utility and liquidity, similar to PayPal's historical crypto impact. While the full rollout is 2025, anticipation typically drives short-term momentum. Combined with supportive market sentiment from other bullish news, ETH faces strong upward pressure, though technical overextension may cause near-term consolidation before sustained growth.
Technical analysis
Technicals show overbought conditions with RSI14 at 73 (1h) and 66 (15m), plus ADX at 46 indicating strong trend. Price above all EMAs confirms bullish structure, but momentum indicators suggest near-term pullback risk before continuation.
BTC Bitcoin $106305.20 +3.07%
Walmart's Ethereum/BTC integration via OnePay represents strong fundamental adoption catalyst with major retail exposure potential. Combined with institutional treasury moves and regulatory acceptance signals, this creates sustained bullish momentum. However, the 2025 timeline suggests gradual impact rather than immediate spike. Current technical overextension may cause short-term consolidation before resuming upward trajectory on institutional accumulation and adoption narrative.
Technical analysis
RSI at 65-69 shows overbought conditions across timeframes. Strong ADX (44-55) confirms robust uptrend but momentum indicators suggest near-term exhaustion. Volume divergence on 4h signals potential consolidation before next leg up.
Sources
Walmart Integrates Ethereum Payments in OnePay App
theccpress.com 09.11.2025 19:01
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