Bitget, the world's largest Universal Exchange (UEX), has appointed Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO), reinforcing its leadership in global brand strategy and user engagement. With over fifteen years of experience spanning technology, fintech, and blockchain, Ignacio previously held senior roles at companies like Adobe, SAP, Scorechain, and Xapo Bank, where he focused on scaling global products and driving user growth.
His mission at Bitget is to advance the Universal Exchange (UEX) vision, which aims to bridge centralized finance (CeFi), decentralized finance (DeFi), and traditional finance (TradFi) into an accessible ecosystem. Ignacio will lead global marketing initiatives, emphasizing the simplification of complex products and enhancing storytelling for key offerings such as Onchain, GetAgent, and Stock Futures. He stated, "My mission at Bitget is to dismantle those old barriers" and ensure the UEX story resonates globally, making secure crypto and real-world asset (RWA) access a reality for billions.
This appointment follows Bitget's transition to a new UEX era, targeting 150 million users by 2026 and bolstering its reputation for innovation and security. CEO Gracy Chen highlighted that Ignacio's technical and creative expertise aligns with Bitget's goal of linking innovation, culture, and community. The move supports Bitget's broader efforts, including partnerships with LALIGA, MotoGP, and the UNTOLD Festival, to drive financial inclusivity and adoption.
Bitget currently serves over 120 million users and supports interoperability across major blockchains like Bitcoin, Ethereum, Solana, and BNB Chain, facilitating access to millions of tokens and real-world assets through its ecosystem and Bitget Wallet.
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