Coinbase Launches Retail Token Sale Platform, Debuting with Monad in November 2025

Coinbase has unveiled a new token sale platform aimed at providing retail investors with access to early-stage cryptocurrency projects before they list on the main exchange. The initiative is scheduled to go live during the week of November 17, 2025, with blockchain startup Monad serving as the inaugural launch partner.

The platform will host approximately one token sale per month, selected based on project fundamentals, user demand, and development team credibility. Coinbase will employ a fair-distribution algorithm to allocate tokens to verified users who submit purchase requests within a one-week window, preventing concentration among large buyers.

All transactions will be settled exclusively in USD Coin (USDC), the stablecoin jointly managed by Coinbase and Circle, to ensure regulatory transparency and efficient settlement. Participation is restricted to fully registered and compliant Coinbase users in good standing, with eligibility extended to most international regions at launch.

Each project listed on the platform will undergo a rigorous vetting process that assesses technical soundness, tokenomics, and ecosystem alignment. Coinbase confirmed that any project launching through this platform will automatically be listed on its main exchange post-sale.

Following the announcement, Coinbase stock (COIN) saw a positive market reaction, climbing over 4.38% in pre-market trading to around $322.68, signaling investor confidence in this expansion of retail-friendly crypto launches.