Doma Protocol Launches Mainnet to Tokenize $360B Domain Name Market for DeFi

Doma Protocol has officially launched its mainnet, introducing the first DNS-compliant blockchain infrastructure designed to tokenize traditional Web2 domain names and integrate them into the decentralized finance (DeFi) ecosystem. The project aims to address the liquidity gaps in the $360 billion secondary domain market, which includes over 368 million registered domains globally, yet saw only $185 million in resales across 144,700 transactions in 2024, according to NamePros data.

Operating as a Layer 2 on the OP Stack and utilizing LayerZero for cross-chain functionality, Doma integrates with Base, Solana, Avalanche, and the Ethereum Name Service (ENS). At launch, users can tokenize premium domains like .com and .ai as ERC-20 tokens, enabling fractional ownership and trading while maintaining full DNS resolution. Michael Ho, CBO at D3 Global, emphasized, "Domains have always been among the most undervalued internet assets — historically illiquid, slow to transfer, and only accessible to well-capitalized buyers. Doma makes these assets programmable and tradable, turning static digital real estate into a liquid market."

The mainnet rollout follows a 5-month testnet phase that recorded over 35 million transactions and 1.45 million addresses, with more than 200,000 domains tokenized. Early adoption metrics show approximately 2,700+ mainnet addresses activated and $183,000 in total value locked (TVL). A $1 million developer fund under the Doma Forge initiative has been launched to accelerate DeFi integrations, and future plans include yield opportunities and liquidity pools via the Mizu Launchpad.