The Basic Attention Token (BAT) has experienced an explosive price surge of over 100% since October, reaching $0.2619 and nearing a new 2025 high. This rally is directly fueled by the Brave Browser surpassing 101 million monthly active users in September, with 42 million daily active users, reflecting sustained adoption.
Brave's user growth has been rapid, adding approximately 2.5 million net new users each month for two years, highlighting BAT's high utility. As of recent data, BAT trades at $0.2664, marking a 20% gain in 24 hours and a 53.4% increase over the past week, according to CoinGecko. This performance positions BAT as the second-best in the social tokens category, trailing only privacy coins.
BAT's market capitalization exceeds $397 million, with a circulating supply of 1.49 billion tokens out of a maximum of 1.5 billion. On-chain activity has surged, with 3,107 transfers in the past 24 hours—a 72.32% increase—and the token now has 437,801 holders. The Brave ecosystem integrates privacy features like ad blocking, a search engine handling nearly 20 billion queries annually, and a VPN with about 100,000 subscribers, all powered by BAT for rewards and content creator tipping.
This momentum underscores a trend toward privacy-centric digital ecosystems, and the coming weeks will determine if heightened interest translates into lasting institutional involvement amid market volatility.
