Swiss supermarket chain SPAR has launched a nationwide cryptocurrency payment system across its stores in Switzerland, partnering with Binance Pay and Swiss fintech firm DFX.swiss. This integration enables shoppers to pay with over 100 digital assets, including major cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), Binance Coin (BNB), and stablecoins such as Tether (USDT).
The system utilizes DFX.swiss's OpenCryptoPay technology, integrated into the SPAR app for seamless transactions. Initially deployed in roughly 100 stores, the rollout aims to expand to all 300 SPAR supermarkets in Switzerland in the coming months, marking the first nationwide crypto payment initiative in the country's grocery sector. Despite previous skepticism from the Swiss National Bank (SNB) President Martin Schlegel, who rejected Bitcoin as a reserve asset due to volatility and security risks, SPAR's move underscores growing real-world adoption.
The implementation was demonstrated by Rahim Taghizadegan on LinkedIn, where he made the first Bitcoin payment at a SPAR store in Zug using the Lightning Network via Phoenix Wallet, noting the ease of scanning a static QR code for immediate transactions. In broader market context, Bitcoin recently saw a price drop below $85,000, but analysts from JPMorgan project a cautious rebound to around $95,000 by mid-2026, citing institutional accumulation and post-halving supply dynamics. As of the latest data, Bitcoin is trading at $87,161.50, reflecting ongoing market volatility.
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