Visa Launches Stablecoins Advisory Practice as Settlement Volume Hits $3.5B Annualized Run Rate

Visa has officially launched a new Stablecoins Advisory Practice through its consulting arm, Visa Consulting & Analytics (VCA). The service is designed to help banks, fintechs, merchants, and businesses of all sizes navigate the rapidly evolving stablecoin landscape by providing market analysis, strategic planning, and implementation guidance.

The move comes as the stablecoin market capitalization surpasses $250 billion and commercial interest intensifies. Visa revealed that its own settlement activity tied to stablecoins has accelerated significantly, reaching an annualized run rate of $3.5 billion as of November 30, 2025. This figure is cited as proof of growing commercial demand.

The new practice aims to translate this momentum into practical roadmaps for organizations. Services include stablecoin training programs (notably a new Visa University course), strategy development, market-entry planning, use-case sizing, and technology enablement for integrating stablecoins into existing systems.

Early partners, including Navy Federal Credit Union and Pathward, have praised the initiative. "Stablecoins may represent an opportunity to enhance speed and lower cost in payments," said Matt Freeman, SVP at Navy Federal Credit Union. Anthony Sharett, President of Pathward, noted Visa delivered "impressive work, insights and actionable recommendations."

This advisory push follows Visa's established bet on blockchain infrastructure. In 2023, the company was among the first major payments networks to pilot stablecoin settlement using USDC. Today, Visa supports more than 130 stablecoin-linked card issuing programs across over 40 countries. Furthermore, Visa Direct pilots will allow qualified businesses to pre-fund cross-border payments with stablecoins and send direct payouts to individuals' wallets.

Carl Rutstein, global head of VCA, framed the offering as a strategic necessity: "Having a comprehensive stablecoins strategy is critical in today's digital landscape." The initiative positions Visa as both a partner for traditional financial institutions and a facilitator of innovation in the digital payments space.