In a defining moment for the cryptocurrency industry, Binance founder Changpeng "CZ" Zhao is orchestrating a calculated campaign to restore his and his exchange's influence in the United States following a historic presidential pardon. According to a Bloomberg report, CZ's strategy is a multi-pronged effort to overcome past regulatory hurdles and position Binance for a sustainable future in the world's largest financial market.
The core of the plan focuses on a significant restructuring of Binance.US. CZ is reportedly reviewing a complete overhaul of the platform's financial framework, which could involve bringing in new, US-based investors to bolster credibility. Crucially, he is discussing a significant reduction of his controlling stake in the US entity. This move is designed to appease regulators by creating distance between Binance.US and its global parent company and founder.
Internally, Binance has reshuffled its leadership, with Richard Teng now sharing the CEO title with co-founder He Yi, who has officially retired but is believed to retain practical influence. Externally, the company is exploring powerful partnerships to gain institutional credibility, including an expanded collaboration with asset management giant BlackRock and a potential partnership with World Liberty Financial (WLFI), a firm founded by the Trump family.
In a separate but related development, CZ took to social media platform X to directly address swirling rumors, unequivocally stating that he has not yet spoken directly with President Donald Trump. This clarification adds a layer of complexity to the narrative surrounding his pardon, suggesting the decision may have been driven by broader political or economic considerations rather than personal negotiation.
The path forward is fraught with challenges. Industry observers express concern over whether Binance will revert to its past aggressive growth tactics, which previously led to intense regulatory scrutiny. For CZ's comeback to succeed, Binance.US must operate with unprecedented transparency and compliance to convince skeptical US regulators that it is fundamentally reformed.
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