As 2025 concludes, global cryptocurrency exchange KuCoin has launched its annual user report campaign, "Unlocking My KuCoin Journey 2025." The initiative is designed to transform a year's worth of trading activity into a personalized, professional reflection for users, helping them understand their trading patterns, track performance, and refine strategies for the future. Built around the theme "Mastery and Vision," the report provides tailored visual insights that go beyond a simple summary.
The report delves into practical trading elements, including analyses of trading efficiency and fee savings, performance tracking for early-stage and newly listed assets, and insights into peak trading periods and behavioral discipline. KuCoin aims to make a trader's year visible and actionable, turning raw activity into a clearer sense of progress.
This campaign aligns with KuCoin's broader 2025 emphasis on trust and resilience. The exchange rolled out a refreshed brand identity, "Trust First. Trade Next," and appointed global brand ambassador Adam Scott. KuCoin highlights its $2 billion Trust Project and its achievement of a rare set of international security certifications—ISO 27001, ISO 27701, SOC 2 Type II, and CCSS—as the foundation for the campaign's credibility.
Regulatory progress has also been a key feature of KuCoin's year under CEO BC Wong. The platform expanded its compliance footprint with registrations and licenses in key jurisdictions, including an AUSTRAC registration in Australia and a MiCA license in Austria, moves framed as part of building a regulated, reliable digital-asset ecosystem.
The personalized reports are available now to all active users via the KuCoin App, allowing traders to share highlights from their trading year with the community. Founded in 2017, KuCoin serves over 40 million users across more than 200 countries and regions, offering access to over 1,000 listed tokens, spot and futures trading, institutional wealth management, and a Web3 wallet.
