Nike Exits NFT Space with RTFKT Sale as AI Presales Gain Investor Attention

Jan 8, 2026, 10:02 p.m. 5 sources neutral

Key takeaways:

  • Nike's RTFKT exit signals a broader market pivot from speculative NFTs to utility-driven crypto projects like AI.
  • AI crypto presales like $DSNT and $IPO are attracting capital as the 23% AI integration rate becomes a key growth metric.
  • Overbought signals in $RENDER contrast with Starknet's outage recovery, highlighting divergent risk profiles in altcoin rallies.

Nike has quietly sold RTFKT, the digital collectibles studio it acquired during the peak of the NFT boom. The transaction, reported by The Oregonian, took place in December, though neither the buyer nor the financial terms were disclosed. This exit comes almost a year after Nike announced it was shutting down the subsidiary's operations. Nike has not publicly confirmed the sale beyond a brief statement noting the transaction marks a "new chapter" for RTFKT and its community.

This development is seen as a signal that the era of selling high-priced digital collectibles without utility is over, shifting market focus towards projects offering tangible value. Concurrently, AI-focused cryptocurrency presales are attracting significant investor capital as the broader trend of AI integration in crypto accelerates. Recent research indicates 23% of crypto projects already use AI, with over 40% of blockchain platforms having integrated AI technology.

DeepSnitch AI ($DSNT) is highlighted as a leading presale, having raised over $1.1 million. The project has deployed AuditSnitch, a security layer for instant smart contract verification, alongside live tools SnitchScan and SnitchFeed. In its Stage 4 presale, the token price sits at $0.03269, representing a gain of more than 115% for early adopters. The team has teased a major strategic announcement ahead of its January launch, with over 28 million tokens staked in an uncapped rewards pool.

IPO Genie ($IPO) is another AI presale gaining traction, positioned as an AI-powered platform for early-stage deal discovery and structured access to private-market opportunities. Currently in Phase 33 priced at $0.00011240, the project secured official sponsorship from IPO Misfit in December 2025 and ran successful airdrop and Black Friday campaigns. The platform uses AI to identify, filter, and rank pre-IPO and early investment deals.

Other market movements noted include Starknet ($STRK) recovering swiftly from a four-hour network outage earlier in the week and currently trading with a 13% price increase over the last seven days. Render ($RENDER) recorded a 79% price increase in the same period, though its 14-Day RSI of 82.01 indicates deeply overbought conditions.

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