Three low-priced meme coins—Pepe (PEPE), Floki (FLOKI), and Dogwifhat (WIF)—are drawing investor attention as potentially undervalued assets under $0.40, even as the broader memecoin sector experiences a recent pullback. The analysis highlights how these tokens leverage viral appeal, strong community engagement, and expanding ecosystems to drive market momentum.
PepeCoin (PEPE), an Ethereum-based token inspired by the Pepe the Frog meme, launched in April 2023 and thrives primarily on community energy and social media hype. Despite lacking traditional utility, its massive circulating supply and meme-driven foundation maintain high visibility. However, PEPE is currently facing a price correction. After rallying 80.15% from January 1 to January 4, 2026, the token has retraced 18.32%, trading down 0.66% in 24 hours at press time. A key supply zone between $0.0000062 and $0.0000072, established in late October/early November, has flipped to resistance after bulls failed to defend gains above it.
Floki (FLOKI), inspired by Elon Musk's Shiba Inu, has expanded beyond its meme origins to include NFT marketplaces, DeFi tools, and educational platforms. This blend of speculative appeal and emerging utility makes it a favorite among investors seeking affordable altcoins. Dogwifhat (WIF), a Solana-based meme coin launched in late 2023, gained rapid traction due to its quirky branding of a Shiba Inu in a pink beanie and strong community-led hype.
The broader memecoin sector saw strong bullish momentum in the first week of 2026, with capital rushing back into top tokens. However, this momentum has slowed since January 5. Over the past week, PEPE is down 15.27%, and Dogecoin (DOGE) has shed 7.25%. Bitcoin (BTC), meanwhile, has consolidated sideways around the $90,000 psychological level, down just 1.02% for the week. Analysts suggest that a Bitcoin breakout past key resistance levels at $92.5k and $94.5k would bode well for a memecoin sector revival.
For PEPE specifically, technical analysis indicates a bullish market structure on the 1-day timeframe, with the Awesome Oscillator showing prevalent bullish momentum. However, the 1-hour structure remains bearish. Traders are advised to wait for a deeper retracement to the $0.0000044-$0.0000050 demand zone to buy or for a breakout above $0.0000072 to buy into strength, with a potential target of $0.0000080-$0.0000095.
