Simon Gerovich, CEO of the Japanese investment firm Metaplanet, has provided a candid assessment of the slow pace of corporate Bitcoin adoption. He argues that the primary barrier is not a lack of conviction in Bitcoin as an asset, but a profound corporate inertia that prevents the conversation from even starting. "For most companies, Bitcoin is not even a conversation. Not debated and rejected, just never discussed," Gerovich stated on social media.
He elaborated that traditional corporate playbooks, focused on stock buybacks, dividends, and conventional cash management, crowd out any consideration of Bitcoin. For management teams, even broaching the subject is seen as risky, with boards fearing negative headlines and executives worrying about blame if the price declines. Gerovich emphasized that the few companies that do adopt Bitcoin, like Metaplanet, require a rare mindset: the willingness to be misunderstood by the market for years while executing a long-term plan.
Metaplanet itself is a leading example of this bold strategy. The company has become Asia's largest public corporate Bitcoin holder, with approximately 35,102 BTC as of early 2026. In a major move in late 2025, it purchased over 4,200 BTC in a single transaction worth about $451 million. Gerovich has publicly outlined aggressive long-term goals: accumulating around 100,000 BTC by the end of 2026 and aiming for as much as 210,000 BTC by 2027, which would approach 1% of Bitcoin's total supply.
Gerovich views Bitcoin as a long-term hedge against currency debasement and a form of digital capital that can strengthen corporate balance sheets. He notes that Metaplanet follows the pioneering path of MicroStrategy in the U.S. While only a handful of companies globally currently hold Bitcoin treasuries, Gerovich believes clearer regulations and more public success stories could eventually spur broader corporate adoption, positioning early adopters as visionaries.
