Michael Saylor, the Executive Chairman of MicroStrategy and a prominent Bitcoin advocate, has sent the cryptocurrency community into a speculative frenzy with a cryptic social media post. On January 18, 2026, Saylor tweeted the phrase "₿igger Orange," a message widely interpreted as a signal that his company is preparing to increase its substantial Bitcoin holdings.
The use of the Bitcoin symbol (₿) and the term "orange"—a well-known color association for Bitcoin—mirrors Saylor's past communication patterns. Historically, similar vague posts from Saylor have preceded official announcements of MicroStrategy's Bitcoin purchases, typically made public one day after the initial hint. This pattern has led market participants to anticipate a formal purchase announcement imminently.
MicroStrategy is already the world's largest corporate holder of Bitcoin. According to the latest data, the company's portfolio contains 687,410 BTC, with a total reserve value estimated at approximately $65.24 billion. The company's average purchase cost sits at $75,353 per Bitcoin, meaning its current investment is showing an unrealized profit of roughly 25.95%, equating to over $13.4 billion. To date, MicroStrategy has executed 94 separate Bitcoin acquisition transactions.
The potential purchase comes at a pivotal time for Bitcoin, as the market builds momentum ahead of the next halving cycle and with spot Bitcoin ETFs gaining traction. Despite this institutional faith, a performance comparison over the past year reveals a stark contrast: while major tech giants like Alphabet, NVIDIA, and Apple recorded double-digit gains, Bitcoin's price fell by approximately 6%, and MicroStrategy's own stock value plummeted by 56%.
Saylor's hint, therefore, is seen as a powerful signal of continued institutional conviction, potentially bolstering bullish sentiment at a critical juncture for the flagship cryptocurrency.
