BingX, a leading cryptocurrency exchange, has announced a multi-year, first-of-its-kind partnership with the legendary Scuderia Ferrari HP Formula One team. This marks the first time the iconic racing team has partnered with a crypto exchange, signaling a deliberate move into the digital asset space. The collaboration is timed ahead of the sweeping 2026 FIA Formula One regulatory changes and will span race events, digital platforms, global content, and exclusive fan experiences.
Daniel Lai, Chief Business Officer at BingX, framed the partnership as transformational, stating, "Partnering with Scuderia Ferrari HP sets a new benchmark for BingX. Their discipline, precision, and relentless pursuit of excellence mirror the values we strive for as a global exchange." Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, emphasized the strategic rationale, saying, "This collaboration reflects our willingness to embrace emerging technologies that align with our forward-looking philosophy."
In a separate but related announcement, BingX revealed a significant milestone for its traditional finance (TradFi) offerings. The platform achieved a 24-hour trading volume exceeding $1 billion, with its TradFi Gold product alone contributing over $500 million. Since its launch, the integrated TradFi feature, which allows trading of commodities, forex, stocks, and indices, has seen strong adoption. TradFi Copy Trading also saw rapid growth, hitting a single-day peak of $51.84 million within 15 days.
Vivien Lin, Chief Product Officer at BingX, commented on the volume achievement, "This is a testament to BingX's strong capability and the trust our users place in us. Our expanded suite of offerings provides traders with greater choice and broader market access." The exchange, founded in 2018 and serving over 40 million users, also holds a principal partnership with Chelsea FC, underscoring its strategy of aligning with elite global sports brands.
