Miami-based real estate investment firm Cardone Capital has announced a significant $10 million Bitcoin acquisition, marking its second major public investment in the cryptocurrency and bringing its total Bitcoin holdings to over $15 million. The purchase was executed on March 15, 2025, with the firm acquiring approximately 150 Bitcoin at prevailing market rates.
The investment represents approximately 0.25% of Cardone Capital's total assets under management, which exceed $4 billion in multifamily real estate assets. "We are long term holders of both institutional best in class real estate & BTC," stated founder Grant Cardone in a social media post on January 19, 2026, reinforcing the firm's hybrid investment model.
The timing of the purchase coincides with recent Bitcoin price volatility, with the cryptocurrency dropping below $92,000 from above $95,000 over a weekend in early 2026, attributed partly to geopolitical tensions. At the time of the announcement, Bitcoin was trading around $93,184. Cardone Capital's strategy explicitly involves buying during market dips to enhance long-term returns.
This move places Cardone Capital among a growing list of traditional investment firms embracing digital assets, following patterns set by early institutional adopters like MicroStrategy, BlackRock, and Fidelity Investments. The firm has implemented institutional-grade security measures for its holdings, including multi-signature wallets, cold storage, and comprehensive insurance coverage secured through Lloyd's of London. It also works with custody partners like Coinbase Institutional and Fidelity Digital Assets.
Analysts view this as part of a broader trend of accelerating institutional cryptocurrency adoption. "Institutional adoption follows predictable patterns," commented Bloomberg Intelligence analyst James Seyffart. "First movers establish proof of concept. Mainstream firms then follow with smaller allocations. Finally, widespread integration occurs across industries." A March 2025 report from Delphi Digital noted that average corporate Bitcoin allocations had grown eightfold since 2023, from 0.1% to 0.8% of corporate treasuries.
Cardone Capital is also reportedly researching property tokenization initiatives, exploring the natural synergy between real estate and blockchain technology, though no specific implementation plans have been announced.
