Trump Memecoins Plummet 93% Amid Scrutiny, While Trump Media Launches Non-Transferable Shareholder Tokens

yesterday / 07:23 3 sources neutral

Key takeaways:

  • The TRUMP token's 93% crash highlights extreme volatility risks in politically-linked memecoins despite high market cap rankings.
  • TMTG's non-tradable token initiative with Crypto.com signals a strategic pivot towards utility over speculation in political crypto ventures.
  • Regulatory scrutiny is likely to intensify as political figures' crypto activities face allegations of wealth extraction and conflicts of interest.

The price of the TRUMP memecoin has collapsed 93.4% over the past year, trading at $4.84 as of January 2026, down from its peak of $73.43 near former President Donald Trump's January 2025 inauguration. The MELANIA memecoin, launched shortly after, has fared even worse, declining 99% from its high to under $0.15. Despite the steep drop, TRUMP remains the sixth-largest memecoin by market capitalization.

This dramatic decline has intensified criticism of the Trump family's crypto ventures. U.S. Senator Elizabeth Warren claimed on X that "the Trump family added $1.3 BILLION to their wealth through their crypto schemes" in recent weeks. On-chain data suggests the TRUMP and MELANIA memecoins generated approximately $427 million from trading fees, with additional profits from other ventures like World Liberty Financial (WLFI) tokens and the USD1 stablecoin. Crypto experts and Democrats have condemned these activities as a "fast cash scheme" and potential misuse of authority.

In a separate but related development, Trump Media & Technology Group (TMTG) has partnered with Crypto.com to distribute non-transferable digital tokens to DJT shareholders. The tokens will be minted on the Cronos blockchain, with a record date of February 2, 2026. TMTG Chairman and CEO Devin Nunes stated the initiative aims to leverage blockchain for transparency and to obtain a clear picture of beneficial ownership.

"We look forward to leveraging Crypto.com’s blockchain technology consistent with Securities and Exchange Commission guidance to benefit our shareholders and promote transparency," Nunes said.

These tokens are designed for shareholder perks, such as discounts on TMTG products, and explicitly do not grant ownership, monetary value, or trading rights. Consequently, they are expected to have no impact on market liquidity. The announcement was followed by an increase in DJT share trading, reflecting investor optimism. TMTG's strategic purchase of CRO tokens from Crypto.com further deepens the partnership between the two companies.

The news comes amid broader calls for stricter U.S. crypto regulations. Groups like Democracy Defenders Action and the Project on Government Oversight have asked the Senate to ban the president and top officials from owning or trading cryptocurrencies, warning of potential conflicts of interest and risks to everyday investors.

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