Cryptocurrency exchange Coinbase has pledged to match the U.S. Treasury's $1,000 contribution to Trump Accounts for eligible employees' children. CEO Brian Armstrong announced the commitment on social media platform X, proposing that the company's matching contribution could be paid in Bitcoin rather than traditional currency.
The announcement was made in response to a White House post where President Donald Trump stated major employers were joining the federal children's investment program. Armstrong wrote, "Starting to invest early is more important than ever. We're proud to join @POTUS's initiative by matching the $1k from the U.S. Treasury for all eligible children of Coinbase employees. Hopefully, we can pay the $1k in Bitcoin."
With this move, Coinbase joins a growing roster of corporate participants in the Trump Accounts program, which was created under the Working Families Tax Cuts legislation to encourage early wealth building. Other participating companies listed by the White House include Uber, Charles Schwab, Charter Communications, Intel, Nvidia, Broadcom, IBM, Steak 'n Shake, Continental Resources, and Comcast. Financial services firms like SoFi, BNY, BlackRock, Investment Company Institute, and Robinhood have also committed to matching the federal deposit.
Trump Accounts are tax-advantaged IRAs for children under 18, featuring a $1,000 pilot program contribution from the Treasury for children born between January 1, 2025, and December 31, 2028. The accounts must be invested in US equity index funds with fees no higher than 0.10% annually, and current rules explicitly exclude direct crypto exposure, including spot Bitcoin and Ethereum ETFs.
Parents can establish accounts using IRS Form 4547 when filing 2025 tax returns or through an online portal launching in summer 2026, with actual contributions beginning on July 4, 2026. Parents can contribute up to $2,500 annually in pre-tax income, with total yearly contributions capped at $5,000. Employer contributions of up to $2,500 annually will not count as taxable income for employees.
Coinbase's participation, and Armstrong's expressed desire to use Bitcoin for the match, reinforces the company's pro-crypto positioning during an active phase for digital asset policy, even though the current program framework does not permit crypto investments.
