Social media platform X (formerly Twitter) is preparing to launch a new feature called "Starterpacks" designed to help new users quickly discover and follow curated groups of accounts based on specific interests, with cryptocurrency being a prominent category. The feature, announced by X's Head of Product Nikita Bier, is expected to roll out within the coming weeks.
The Starterpacks will contain over 1,000 pre-built categories, covering key topics including cryptocurrency, technology, business, finance, news, politics, and fashion. Within the cryptocurrency category specifically, X will offer account packages for niche interests such as Bitcoin (BTC) discussions, memecoin trading, developer communities, and on-chain analysis. Bier stated the tool aims to help new users "easily discover not only large accounts but also accounts that are truly active in every field."
The announcement comes amid growing frustration within the crypto community regarding the declining visibility of crypto-related content on X. This sentiment was highlighted recently when Bitcoin cypherpunk Jameson Lopp noted that posts containing 'Bitcoin' on X dropped by 32% year-over-year in 2025, totaling 96 million posts. Bier had previously responded to community backlash, asserting that "Crypto Twitter (CT) is dying from suicide, not from the algorithm," and denying that X's algorithms are intentionally limiting crypto posts.
In a related development, Ethereum co-founder Vitalik Buterin emphasized the need for better mass communication tools that "serve the user's long-term interest, not maximize short-term engagement." He expressed his intent to return to decentralized social media in 2026, arguing that such platforms should be run by people motivated "first and foremost by solving the problems of social."
The Starterpacks concept is not entirely novel; decentralized social platform Bluesky launched a similar "Starter Packages" feature in June 2024.
