MEXC exchange has confirmed it will list the XYZ token on January 29, 2026, with trading set to begin at 13:00 UTC via the XYZ/USDT pair. This marks the first exchange listing for the XYZVerse project and the official start of open-market trading for its native token at an initial price of $0.10.
The exchange is rolling out promotional events to coincide with the launch, including a 50,000 USDT reward pool and an APR booster program. The listing comes as investor sentiment in early 2026 shows a shift toward newer crypto listings, with many participants hesitant to commit capital to large-cap altcoins while Bitcoin trades below $100,000.
XYZVerse, a sports- and esports-focused ecosystem, raised nearly $16 million through a multi-stage presale. The token's price climbed from $0.0001 in early funding rounds to approximately $0.00715 by the final stage. The project has a fixed total supply of 100 billion XYZ tokens, with less than 18% distributed during the presale. Approximately 0.5% of the sale supply will be available at launch, with the remainder released gradually to avoid sudden market shocks.
The project positions itself at the intersection of esports and crypto culture, building a framework to support multiple sports and esports titles. Its current showcase is a Counter-Strike 2 league featuring crypto influencers and community members. Fans can participate through an Access Pass priced at 100 USDT, gaining voting rights, prediction capabilities, and interactive features.
The listing timing aligns with broader esports market growth projections, with research suggesting the global esports market could grow by around 23% annually between 2025 and 2030, reaching a valuation of approximately $7.5 billion by 2030.
