BLUFF, a next-generation betting and entertainment platform, has successfully raised $21 million in a strategic funding round. The investment was led by the global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders, and high-profile individuals including sports champion and tech investor Tristan Thompson.
The platform, which is designed as a social-centric sportsbook for a new generation of players, emphasizes speed, transparency, and user alignment. Key features include instant onboarding, real-time settlement, provably fair games, and a reward system that allows users to participate directly in the ecosystem's growth. The founding team comprises former senior executives from major betting platforms like Stake, Bet365, William Hill, and Bodog.
The new capital will be used to advance the innovative platform and support a full-scale launch. BLUFF has demonstrated significant early traction, attracting over 600,000 user sign-ups and sustaining tens of thousands of daily active users during its beta phase. Notably, the platform processed over 125 million bets in just three months.
BLUFF's vision extends beyond traditional iGaming, aiming to create a unified experience that blends betting, live prediction markets, binary outcomes, and creator-led community events. The platform also offers a VIP matching program to facilitate user migration from legacy platforms like Stake, Shuffle, and Rollbit.
Peter Pan, Partner at lead investor 1kx, commented on the platform's potential, stating, "They're building a category-defining platform with the potential to become the number one destination in betting and entertainment." Andrew Willson, Partner at Makers Fund, added, "By prioritizing players and offering a differentiated experience, we expect BLUFF to become a disruptive brand in the betting space."
