Playnance, a Tel Aviv-based company founded in 2020, has broken its years-long silence to publicly announce it has been operating a live, large-scale Web2-to-Web3 gaming ecosystem. The company has focused on building consumer infrastructure designed to onboard mainstream users by abstracting away traditional blockchain complexities like wallet management and transaction signing.
The platform integrates with over 30 game studios, enabling the conversion of traditional games into on-chain experiences where gameplay actions are executed and recorded directly on blockchain infrastructure. Users onboard through familiar Web2-style account creation and logins, while all activity is executed non-custodially on-chain in the background.
"Our priority was to build something people would actually use, not to market an idea before it worked," said CEO Pini Peter. "We focused on live performance and real user behavior, and only decided to go public after reaching meaningful scale."
Playnance reports its platforms now process approximately 1.5 million on-chain transactions per day and support more than 10,000 daily active users, with the majority originating from non-crypto environments. The company operates several consumer-facing products, including PlayW3 and Up vs Down, which run on shared on-chain systems allowing user identities and activity to persist across applications.
The company also confirmed that the ecosystem tied to G Coin is currently in pre-sale mode and available through its official website, though the announcement was not centered around token issuance. Playnance's emergence signals a broader industry shift toward practical adoption, where successful Web3 platforms are defined by how little users need to think about blockchain technology.
