Bybit Launches Valentine's Campaign with 14,000 USDT Prize Pool to Boost Fiat and Payment Services

5 hour ago 2 sources neutral

Key takeaways:

  • Bybit's campaign strategically targets user acquisition and payment adoption during a low-volatility period.
  • The promotion signals exchanges' focus on fiat integration to drive mainstream crypto spending.
  • Watch for similar incentives from competitors as platforms compete for market share and transaction volume.

Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched a limited-time Valentine's Day promotional campaign titled "A Better Way to Love." The initiative, a joint effort between Bybit Fiat and Bybit Pay, features a generous 14,000 USDT prize pool designed to attract new users and reward existing ones.

The campaign runs from February 13, 2026, until February 28, 2026. It encourages users to participate by completing specific tasks related to fiat deposits and everyday spending using Bybit's services. Participants earn "Lucky Draw" tickets for a chance to win from the prize pool.

New users can earn tickets by activating Bybit Pay, depositing a minimum of $100, and spending at least $25. All users, both new and existing, can boost their chances by depositing $5,000 or spending $100 with Bybit Pay to receive additional entries. The campaign incentivizes mixing deposit and spending tasks to maximize the number of tickets earned.

Eligible deposits include those made via Bybit P2P, standard Fiat channels, or the One-Click Buy feature. The promotion leverages Bybit Fiat's support for multiple currencies and Bybit Pay's borderless crypto payment gateway, aiming to create a "fun gift-hunting experience" for users. Rewards are distributed on a first-come, first-served basis, and registration with applicable eligibility requirements is necessary.

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