X, the social media platform formerly known as Twitter, is set to launch a major new feature called "Smart Cashtags" that will allow users to trade stocks and cryptocurrencies directly from their timelines. The announcement was made by Nikita Bier, X's Head of Product and a consultant to the Solana ecosystem.
Bier stated that the platform "really wants" cryptocurrencies to become widespread on X, but emphasized a responsible approach to growth. He specifically criticized certain third-party crypto applications that have established reward mechanisms which encourage users to spam, create unwanted content, and harass other users. "This approach only enriches a small number of people while significantly degrading the platform experience," Bier argued, indicating a crackdown on such models. Altcoins like KAITO and Cookie DAO, which allow users to earn tokens by posting on X, were highlighted as examples of potentially affected projects.
The new Smart Cashtags feature represents a significant upgrade from X's existing basic price tracking. When users type a cashtag like $BTC or $TSLA, they will see live prices, charts, and related posts, and will be able to execute trades in a seamless flow without leaving the app. This integration aims to transform social media timelines into interactive trading spaces, merging discovery, discussion, and financial action.
Bier explained the dual purpose of the move: to support crypto adoption while protecting the user experience from disruptive behaviors. The feature is expected to launch within a couple of weeks, potentially starting with a limited rollout that expands based on local regulations and partnerships.
