In a definitive corporate commitment, Metaplanet CEO Simon Gerovich has publicly cemented the Japanese-listed company's long-term Bitcoin strategy, vowing to continue accumulating the cryptocurrency and never sell it under any circumstances, regardless of market conditions. The announcement, made in a formal letter to shareholders, arrives amidst significant Bitcoin price volatility and highlights a stark divergence between short-term market sentiment and long-term institutional philosophy.
Gerovich explicitly affirmed Metaplanet's commitment to its Bitcoin accumulation plan, a strategy initiated to diversify corporate treasury assets. He acknowledged Bitcoin's inherent volatility but framed it as an inherent feature of an emerging asset class, stating the company's leadership views price fluctuations as secondary to the core investment thesis. The CEO cited Bitcoin's foundational characteristics—limited supply of 21 million coins, increasing institutional adoption, and its potential as a digital store of value—as the primary drivers of this immutable strategy.
Gerovich added a personal market observation, suggesting he believes "BTC has likely formed a bottom around the $60,000 level," but was careful to note this was separate from the company's formal, non-discretionary strategy which continues "regardless of price movements." The CEO also provided a detailed rebuttal to critics questioning the transparency of Metaplanet's approach, explaining the firm funds its Bitcoin purchases by generating capital through sophisticated options strategies like selling put options and put spreads.
Furthermore, Gerovich highlighted Metaplanet's unique transparency model: all company Bitcoin addresses remain publicly accessible through a dedicated, real-time dashboard, allowing shareholders and the public to monitor holdings directly on-chain. This level of visibility is relatively uncommon among publicly traded companies with Bitcoin treasuries and represents a specific technological solution to the disclosure challenges surrounding digital assets.
Metaplanet's "never sell" pledge introduces an even more rigid long-term stance than pioneers like MicroStrategy, transforming Bitcoin from a tradeable asset into a permanent strategic reserve. The strategy represents a high-conviction bet on Bitcoin's long-term appreciation and treats it as the digital equivalent of foundational reserve asset. The move is particularly significant within Japan's structured regulatory environment, where the Payment Services Act recognizes crypto as property and accounting standards demand transparency from listed entities.
